Observe
Study the business, audience and category. Identify the opportunity worth pursuing.
Output · An agreed briefINDEPENDENT AGENCY BANGLADESH
Ideas Worth
Talking About.
We Think Like Clients.
We Create Like Agencies.
CROW COMMUNICATIONSFIG. 01
01 / THE AGENCY
Good ideas start with a better question.
What needs to change? Who needs to care? What will make them act? We get to the heart of the brief, then bring strategy, creative and communications together around a clear business objective.
02 / OUR PRACTICES
Seven ways
we can help.
Bring us a focused brief or a challenge that spans several disciplines. We’ll help you identify where to start and what the work needs.
01Strategy & Intelligence
Get clear on the audience, the competitive context and the decision your communications need to influence.
Audience research · Brand and communications strategy · Campaign planning
Discuss a strategy brief ↗02Creative & Branding
Give your brand a distinctive voice and visual identity, and build campaign ideas that hold together across channels.
Positioning and naming · Visual identity · Campaign concepts · Copy and design
Discuss a creative brief ↗03Content & Production
Turn a story into useful, engaging material for the places your audiences already spend time.
Content planning · Social and editorial content · Photography · Video and post-production
Discuss a production brief ↗04Digital / Media / Performance
Decide where to invest, what to test and how to connect campaign performance to a business outcome.
Media strategy · Paid social and search · Experimentation · Measurement and reporting
Discuss a media brief ↗05PR / Corporate Communications
Help stakeholders understand what your organisation stands for and what it has to say when it matters.
Corporate narrative · Media relations · Executive communications · Issues preparedness
Discuss a communications brief ↗06Influence / Experience
Give people a reason to take part, whether they meet your brand through a creator, a community or a live experience.
Creator strategy · Community activations · Events and experiential campaigns
Discuss an activation brief ↗07People & Culture
Make the employee experience visible and give teams practical ways to participate in the culture you want to build.
Employer branding · Internal communications · Employee engagement · Leadership storytelling
Discuss a culture brief ↗03 / THE CROW METHOD
How we work.
Four steps from the first conversation to the results review. At each step, we agree what the next decision depends on.
Think
Define the audience, the change we want to see and the strategy most likely to make it happen.
Output · Strategic directionCreate
Build and test the idea. Shape the words, visuals and experiences people will encounter.
Output · Creative and assetsAmplify
Put the idea into the right channels, measure the response and apply what we learn.
Output · Launch and learning plan04 / IDEAS LAB
Thinking out loud.
Two self-initiated concepts from the Crow studio. Each starts with a familiar problem and explores a different way to tackle it.
The Five-Minute Reset
People & Culture · Internal communications
Make Room for Repair
Influence / Experience · Community activation
05 / START A CONVERSATION
What are you
working on?
A few lines about your goal, audience and timing are enough to get started.
Project work · Campaigns · Retainers